Privacy Policy

Last updated: April 2026  ·  Compliant with UK GDPR and PECR

At Criltech Media, we are committed to protecting your privacy and handling your personal data with care and transparency. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights under UK data protection law — including the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

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Who We Are

Criltech Media is a digital and creative services agency based in Liverpool, England. We provide website design and development, branding, social media management, SEO, and related digital services to small businesses and sole traders across the UK.

For the purposes of UK data protection law, Criltech Media is the data controller of the personal information we collect about you.

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What Information We Collect

We may collect and process the following categories of personal data:

Contact and identity information

Your name, email address, phone number, and business name — provided when you complete our contact form, request a quote, or get in touch directly.

Project and business information

Details about your business, services, branding preferences, and project requirements that you share with us during the course of our work together.

Payment information

Invoice and payment records. We do not store full card details — payments are processed securely through third-party providers such as Stripe.

Communications

Records of emails, messages, and correspondence between you and Criltech Media.

Website usage data

Anonymous or pseudonymous data about how visitors use our website, collected via analytics tools (such as page views, session duration, and device type).

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How We Use Your Information

We use your personal data for the following purposes:

To respond to enquiries and provide quotes

Legitimate interests / Pre-contractual steps

To deliver the services you have engaged us for

Performance of a contract

To process payments and manage invoicing

Performance of a contract / Legal obligation

To communicate project updates, revisions, and approvals

Performance of a contract

To comply with legal and tax obligations

Legal obligation

To improve our website and services

Legitimate interests

To send relevant service updates or information (where you have not opted out)

Legitimate interests

We do not use your personal data for automated decision-making or profiling.

4

Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases to process your personal data:

  • Contract

    Processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.

  • Legal obligation

    Processing is necessary to comply with a legal obligation, such as tax and accounting requirements.

  • Legitimate interests

    Processing is necessary for our legitimate business interests, such as responding to enquiries, improving our services, and maintaining business records — provided these interests are not overridden by your rights.

  • Consent

    Where we rely on consent (for example, for marketing communications), you have the right to withdraw that consent at any time.

5

How We Share Your Information

We do not sell, rent, or trade your personal data. We may share your information only in the following limited circumstances:

  • With trusted third-party service providers who assist us in delivering our services (such as payment processors, hosting providers, and project management tools), under appropriate data processing agreements.
  • With professional advisers such as accountants or legal advisers, where necessary.
  • Where required by law, regulation, or a court order.
  • In the event of a business transfer or merger, where client data forms part of the transferred assets — you would be notified in advance.
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Cookies and Analytics

Our website uses cookies and similar tracking technologies in accordance with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.

We may use:

  • Essential cookies

    Necessary for the website to function correctly. These cannot be disabled.

  • Analytics cookies

    Used to understand how visitors interact with our website (e.g. pages visited, time on site). This data is aggregated and anonymised where possible.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.

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How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law.

Client project records

6 years from project completion (UK tax and legal requirements)

Enquiry and contact records

Up to 2 years if no contract is entered into

Financial and invoice records

6 years (HMRC requirement)

Website analytics data

As configured in the analytics platform (typically 14–26 months)

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Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include:

  • Secure, encrypted connections (HTTPS) on our website
  • Access controls limiting who can view client data
  • Use of reputable third-party platforms with their own security certifications
  • Regular review of our data handling practices

No method of transmission over the internet is completely secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security.

9

International Transfers

Where we use third-party tools or services that process data outside the UK, we ensure that appropriate safeguards are in place — such as adequacy decisions, standard contractual clauses, or equivalent protections recognised under UK data protection law. We do not routinely transfer personal data outside the UK or European Economic Area.

10

Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access

You can request a copy of the personal data we hold about you (a Subject Access Request).

Right to rectification

You can ask us to correct inaccurate or incomplete data.

Right to erasure

You can ask us to delete your data in certain circumstances (the 'right to be forgotten').

Right to restrict processing

You can ask us to limit how we use your data in certain circumstances.

Right to data portability

You can ask us to provide your data in a structured, machine-readable format where technically feasible.

Right to object

You can object to processing based on legitimate interests or for direct marketing purposes.

Right to withdraw consent

Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at [email protected]. We will respond within one calendar month.

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Right to Complain

If you are unhappy with how we have handled your personal data, please contact us in the first instance and we will do our best to resolve the matter.

You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO):

Information Commissioner's Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline: 0303 123 1113

ico.org.uk
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Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.

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Children's Privacy

Our services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.

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Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page will be updated accordingly. We encourage you to review this policy periodically. Continued use of our website or services after any changes constitutes your acceptance of the updated policy.

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Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch:

Criltech Media

Questions about how we handle your data? We're happy to help.

Contact Criltech Media